Of Course(s)

In the next two weeks, we’ll be adding exciting new functionality to our website.

Prospective students want to know what courses Agnes Scott offers in different academic programs. Historically, however, the manual process of managing that course information on the website has been challenging.  Adding and updating that content is incredibly labor-intensive.

In collaboration with the Registrar’s Office, ITS Admin Team, and the Web Team, we’re implementing a new process to import course information from Colleague into Cascade (the web content management system) and display the information in the context of program requirements.

Here’s a sneek peak at what this new functionality will look like:

Long-form course description for "How to Think Like a Data Scientist" class.

Analytics Highlights as of 15 February 2020

Our new site has shown some very promising metrics since last October’s launch. Some highlights?

  • Summit pages have generated over 8,300 pageviews since launch, from more than 4,100 visitors. Visitors to Summit content are more engaged:
    • They spend almost 4x as much time on the site, over 8 minutes on average.
    • They visit nearly 7 pages per visit (including Summit and other content).
    • Top pages are the Summit landing page and the Global Learning page.
  • Agnes Scott Stories content generated over 4,500 pageviews since launch. December/January reflect 39% increase over October/November. Visitors to Stories content are more engaged:
    • They spend over 3x as much time on the site, over 7 minutes on average.
    • They visit over 6.5 pages of the site per visit.
  • We’ve had more than 6,500 RFI form pageviews since launch. The December/January timeframe reflects a 35% increase over October/November. 
  • Majors and Minors is the #2 page on the site, behind the homepage. Combined, all major and minor pages are 5% of all website traffic Top major and minor pages: nursing, business management, psychology, biology, engineering.
  • Visitors to majors and minors pages are engaged:
    • They spend more than 2x as much time on the site as average.
    • They visit nearly 6 pages of the site per visit.

We’ll be leveling up our analytics tracking over the next few months to:

  • Add event tracking to track CTAs and on-page behavior, in particular, Request Information and Visit modals.
  • Add goals to track key conversions.
  • Integrate Google Optimize to enable A/B testing.
  • Begin the transition to Google Analytics 4.
  • Use Google Data Studio to report on key metrics.

Stay tuned!

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