Our new site has shown some very promising metrics since last October’s launch. Some highlights?
- Summit pages have generated over 8,300 pageviews since launch, from more than 4,100 visitors. Visitors to Summit content are more engaged:
- They spend almost 4x as much time on the site, over 8 minutes on average.
- They visit nearly 7 pages per visit (including Summit and other content).
- Top pages are the Summit landing page and the Global Learning page.
- Agnes Scott Stories content generated over 4,500 pageviews since launch. December/January reflect 39% increase over October/November. Visitors to Stories content are more engaged:
- They spend over 3x as much time on the site, over 7 minutes on average.
- They visit over 6.5 pages of the site per visit.
- We’ve had more than 6,500 RFI form pageviews since launch. The December/January timeframe reflects a 35% increase over October/November.
- Majors and Minors is the #2 page on the site, behind the homepage. Combined, all major and minor pages are 5% of all website traffic Top major and minor pages: nursing, business management, psychology, biology, engineering.
- Visitors to majors and minors pages are engaged:
- They spend more than 2x as much time on the site as average.
- They visit nearly 6 pages of the site per visit.
We’ll be leveling up our analytics tracking over the next few months to:
- Add event tracking to track CTAs and on-page behavior, in particular, Request Information and Visit modals.
- Add goals to track key conversions.
- Integrate Google Optimize to enable A/B testing.
- Begin the transition to Google Analytics 4.
- Use Google Data Studio to report on key metrics.
Stay tuned!
